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Hello to all our lovely readers,
The entries for this year's 2020 Scandinavian Global Makeup Awards have officially closed now. We are still accepting late product sample deliveries because of all the crazy world events that have been going on, including a UK lockdown 2.0.
Entries for the Scandinavian Global Makeup Awards are for all brands which are either Scandinavian (so beauty brands from Norway, Sweden, Finland, Denmark or Iceland) or other beauty brands which sell in those nordic beauty markets. We were expecting to see a hit on entries for this year's awards given the global circumstances, but actually, entries have soared. We had DOUBLE, that's right, double, the number of entrants compared to last year's 2019 Scandinavian Global Makeup Awards.
So this has us thinking - how has COVID19 affected the beauty market in Scandinavia? We have already looked into its impact in previous blog posts for how it has impacted the American Beauty Market and UK Beauty Market. The Nordics, however, have had different lockdown procedures, different healthcare, different economies and of course different social impacts. Euromonitor looked specifically at Sweden in a study (which is famous for not following a national lockdown like other countries during 2020.) Though they saw premium products were in greater demand, they also saw profit margins were under pressure. Read their full article here. Even more encouraging, they expect the markets to bounce back strongly for the personal care and beauty sector in 2021, as they expected many Swedes to make postponed beauty purchases in 2021.
Furthermore, according to National News Service, an interesting thing to consider wit Scandinavia is that all 5 countries are developed countries whose consumers have money to keep their personal care product traders afloat. Another trend which has thrived in 2020 despite the coronavirus pandemic is that of Green and sustainable beauty in Scandinavia. There is an increased preference for vegan, organic and natural beauty products. The Nordic countries are looking to avoid toxic ingredients and want to be more socially responsible looking for more sustainable products.
With the 2020 Scandinavian Global Makeup Awards coming up, it will be interesting to see if we see this trend in our beauty awards. The winners will be announced soon on the 10th December 2020 in the online magazine Global Makeup Magazine. The categories are not only for makeup, but for a whole range of personal care and cosmetic products. According to Mordor, the Scandinavians and especially the Swedes have a 'relatively high purchasing power' - so perhaps not only will we see an increase in green beauty products but also in luxury goods as well.
This is our last beauty awards for 2020, and we truly hope next year will bring the beauty markets a bounceback, not just for the Scandi regions, but globally. We cancelled what would have been the inaugural year for the Asian Global Makeup Awards because of the outbreak of the pandemic in January, but little did we know what mother nature had in store for us for the whole globe in 2020. After yesterday's news of a vaccine, we can only hope of a year of more stability next year. Despite so many hurdles that the markets have had to jump over this year, we have seen an incredible number of entries and resilience from the beauty brands.
We look forward to promoting the wins of the brands in December and look forward to the clock striking 12 on New Year's Eve, where hopefully things take a turn and we will have a slam dunk in to the New Year and see a strong growth for the personal care markets.
We thought we would look into and explore what is happening to the beauty industry during the coronavirus pandemic. There's some pretty scary stats out there about the economy in general - four days ago the BBC reported that the economy has drunk a record 20.4% in April. The big question in our industry though is, how is the beauty and cosmetics industry being affected?
Firstly - some products are not only on the up, but are spiralling into the stratospheres of success - bars of soap, liquid soap, hand sanitiser and disinfecting products. We have also seen beauty brands help out - one of our winner's in the UK 2020 Global Makeup Awards, the L'Occitane Group, has manufactured over 70,000 litres of hand sanitizer for health officials.
As spas and salons have been forced to shut by government mandate (Treatwell is currently suspended), we have also seen a huge rise in home treatments. That includes home face masks, box hair dye kits and home hair removal kits. At this point we of course want to mention our favourite hair removal kit, and winner in the UK 2020 Global Makeup Awards - No Mo-Stache's No Mo-Unibrow.
On the other hand, the beauty events calendar has been thrown into the air. Beauty Awards with galas have had to cancel the galas of course and stream them online or to announce them online. Beauty Expos such as Bologna's Cosmoprof has been postponed until next year and will be Spring 2021. People are also looking after themselves more in lockdown - we are seeing 40% of high income earners looking to actively manage their stress, including with at home spa treatments.
Brands have been forced online, and have been selling through their website, facebook, Instagram and other online channels. Many, who haven't been able to adapt to selling online, have ceased business for months, It's not all doom and gloom for the beauty industry though. Euromonitor international predicts that the beauty sector, both luxury and non luxury, is set to fall by just 2% this year. It is a negative fall, but it could have been much worse. For example, comparatively, the luxury goods market will fall 18% this year globally. As a side note, Switzerland is seeing a fall of 25% for the luxury goods market, which is a whopping fall of 1 in 4. We are also expected to see an economic bounce back, and we are hoping some consumers have experimented with new beauty brands during lockdown.
What is the Global Makeup Awards and Global Green Beauty Awards seeing within the beauty and cosmetics industry?
In addition to the above - we thought you might want to see closer to home our own experiences and expectations for the beauty industry during the COVID-19 pandemic.
Of course we have seen business struggle with warehouse issues, particularly at the beginning of the outbreak when there were no organised ways to manage social distancing, but that now seems to almost have disappeared. People have more guidance and know how to work appropriately. We are also seeing people want to use marketing more than ever to promote their brands online. We have seen a monumental number of entries in the Global Green Beauty Awards. This awards is green and clean, and it seems the coronavirus outbreak has also led people to be more environmentally aware. This has been the perfect backdrop to enter the 2020 Global Green Beauty Awards.
Though we had to postpone Asia as a beauty awards which was due to launch, regrettably, during the Chinese coronavirus outbreak, as a whole the other regions haven't been affected and are going ahead as scheduled. As an online beauty awards and makeup awards, we are online only so thankfully we have not had to cancel any galas and therefore on a personal level haven't been too affected by the crisis.
We hope everyone is slowly getting back to normal and looking forward to nominating their brands in our upcoming USA Global Makeup Awards (An American Beauty Award) and the Global Green Beauty Awards (an environmentally friendly green beauty award).
Best wishes the GMA team xx
Danny's updates on the beauty awards
Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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