makeup news flash, blog for the global makeup awards and global green beauty awards, news, cosmetics news, blog
Hi again everyone,
Of all the winning brands at the UK Global Makeup Awards, the one category I probably find most fascinating and exciting is that of the Editor’s Choice Awards. There is so much stiff competition for this category as literally every brand involved in the awards could be a possible winner and so to take Gold is no mean feat! You have to beat all the other brands in all of the other categories too! In today’s blog I would like to take a closer look at the joint Gold-Winner in the Editor's Choice category which was won by Reverse Life with their super Marine Collagen 10,000mg. Taking a deeper dive into the background behind the founder and brand has been really fascinating and I’m excited to share some of the information I found with you all today!
The product itself is a collagen supplement which helps to boost metabolism and energy as well as helping to promote healthier joints and bones. It has also has vitamin B5 to help skin stay smooth and soft. So this product was absolutely adored by the editor as not only does it help how your skin looks on the outside as well as helping to strengthen hair and nails, but it also helps you feel good on the inside by helping you feel energised and keeping your joints in check.
The story behind Reverse Life is a very personal one. The company was founded after Mark Shepherd sought to bring relief to his mother who has arthritis. He couldn’t bear seeing her in agony with joint pain and losing much of her independence and mobility. He wanted to do something and went about researching ways to help. As part of his research, Mark spoke with several of the UK’s top specialists and learned that once we reach 40 years old, we will already have lost more than 33% of our collagen. This leads to a weakening in our skin and bones.
This spurred Mark to work on developing a liquid collagen formula which would not only help his mother but with others. More and more people became interested in the benefits of the formula, not only for reducing arthritic pain but also as a way to keep skin looking young.
Amazingly, the ReverseLife was launched during the Covid lockdown. Mark and co-founder Chris Niebel defied the negative voices and concerns of people who thought they were crazy to start a business during a period of such uncertainty but as Mark said “ my argument was that we’re providing something to the people who can’t go to see the doctor and can’t go to see the beauty therapist because of the lockdown and shielding. In a way, it really was the perfect time to start this.”
Recently the company was awarded NHS Partnership status, having been a front runner in offering Covid tests to their staff (at company expense) before the government introduced free testing kits.
As for values, the company is committed to supporting people’s physical and mental health while continuing and extending its research into collagen and its health benefits. They are devoted to using the most advanced ingredients available and work closely with scientists, doctors and nurses to continue developing their expertise and products.
That really was a fascinating story for me to look into and write about. I hope you’ve enjoyed it too. A huge congratulations to Mark, Chris and the rest of the team for their success at the UK Global Makeup Awards and for their fantastic work in general!
I’ll be back again very soon!
Ciao for now!
Danny's updates on the beauty awards
Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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