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REN Clean Skincare - double win in the 2020 Global Green Beauty Awards
Today's 'In the Spotlight' is on the beauty cult-classics: REN's Evercalm Day Cream and their Atlantic Kelp and Magnesium Body Wash. It was a winner in the 2020 Global Green Beauty Awards. The judging panel all loved the density and hydration of this moisturiser and many of us commented how good it was on sensitive skin and did not aggravate red areas. This is a product of long standing. First introduced on the market some twenty years ago it utilises Global protection Complex blending antioxidant and free radicals. This combined with soothing and nourishing seed oils helps protect the skin against both dehydration (and who hasn’t had the central heating on full blast recently) and the effects of pollution which can cause premature ageing.
To showcase this iconic product and celebrate twenty years of its position in the marketplace REN have strengthened its sustainability ethos in the form of the packaging of this lovely cream. REN is genuinely concerned with the packaging using technology which allows for the recycling of plastic waste.
This extends through their product line. The REN CLean Skincare Atlantic Kelp & Magnesium Anti-Fatigue Body Wash, which awakens and refreshes sluggish skin. REN has teamed up with recycling innovator Terracycle to create their new bottle. Recycled plastic isn’t as clear as first-use plastic - so they chose their Atlantic Kelp and Magnesium Body Wash to sport a darker recycled bottle, in homage to its ocean-sourced bioactives. With this darker 'grey' bottle, it means there will be cleaner beaches, oceans and a healthier planet. This Body Wash won Gold for 'Best Shower Product' in the 2020 Global Green Beauty Awards as a result of this green and clean ethics. This beauty awards is all about sustainability and REN Clean skincare has shown it from start to finish.
REN state they were the first luxury beauty brand to support this recycling technology in partnership with SABIC and Aptar and named the process “Infinity Recycling’ as part of their aim to achieve zero waste. Infinity recycling implements heat and pressure to break down the plastic waste rather than the existing mechanical method involving cutting plastic down, washing and remelting it.
At the moment the company are absorbing the cost of this new sustainable technology in the hope that it will become less expensive in the future and feature across more brands, All in all a well deserved silver and gold for Ren Clean Skincare in the 2020 Global Green Beauty Awards Best Sustainable Beauty Product and Best Shower Product. A great proven SPF moisturiser and shower gel that has been repackaged using new technology.
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