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Wow. It's been an exhilarating start to the year with our UK Beauty Awards. As part of a Global beauty awards group, we work through the year providing the following 5 awards:
UK Global Makeup Awards (our local beauty awards for new trends.)
ASIA Global Makeup Awards (perfect for the Asian beauty award market, and also includes New Zealand and Australia beauty awards.)
USA Global Makeup Awards (for the American Beauty Award market - a very interesting concept as USA Beauty Awards is not such a recognised concept compared to the other geographical markets - especially the UK where Beauty Awards are huge!)
Scandinavia Global Makeup Awards
and last but not least, the Global Green Beauty Awards (our biggest green and clean beauty awards which opens from mid March.)
The 2021 UK Global Makeup Awards is drawing to a close with entries closing in two weeks, on 15th March 2021. Immediately after, the 2021 Global Green Beauty Awards open. It has been exhilarating for the UK market, as after the success of last year, which was our biggest year to date, who knew what the future would hold for 2021 which sees the UK reeling from the effects of its biggest recesion to date due to the coronavirus outbreak. The beauty industry was particularly hard hit, as the high street was closed, and with many people who had lost their jobs, there was less to spend on high end beauty items. On the other hand, self-care has never been so important - and home hair kits and home spa products have seen a rise.
Our beauty predictions for 2021 from what we've seen so far is a leap towards more affordable and more eco beauty goods that you can use at home. Unfortunately, we've also seen a lot of famous beauty houses collapse. Victoria Beckham Beauty has closed its London store. Other colour cosmetics brands have taken a hit, as with social venues and work places being closed people just don't need it. Overwhelmingly, we have seen an increased demand for skincare haircare, wellness and of course sanitization. We have seen many beauty brands bring out hand sanitisers and hand creams and soaps in a reaction against the COVID19 pandemic. In fact at the start of the pandemic, you couldn't find hand soap or hand sanitiser for love nor money in any supermarket or pharmacy. OUr UK 2021 Global Makeup Awards responded to this with the following new categories:
Best New Health and Wellness Product
Best New Hand Cream
Best Soap Bar
Best Liquid Soap
Best Hand Sanitiser
After a year of meticulously washing and scrubbing our hands - we are all desperate for new finds in these categories which look after our hands and care for them.
All of your beauty predictions with be proven (or otherwise!) in our winners list in April's Global Makeup Magazine. There are still two weeks left to enter our UK beauty awards, and if you have an ASIAN beauty brand you can enter our Asia beauty Awards the 2021 ASIA Global Makeup Awards until April.
the GMA team
Danny's updates on the beauty awards
Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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