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Foreo - Scandinavia's cult classic beauty device
Wow! We are amazed at how many entries have been coming in for the 2021 Scandinavia Global Makeup Awards. If you haven’t entered your brand yet, don’t worry there’s still time as you can enter until November 25th 2021.
Then on December 20th 2021 the winners will be announced online (in our free online magazine and on the website). We can’t wait! It’s even more exciting than Christmas for us! Really! Well, as exciting then!
Much like in previous years we have received a very high calibre of products. As I mentioned in the last blog, Scandinavia is known for high quality minimalist products so expectations for these awards are high! We really love the Scandinavian approach to beauty and to business so we are really happy to put on these awards!
To warm us up for the imminent awards, let’s look at one of the most famous Scandinavian beauty brands, Foreo, which specialises in electronic cleansing devices.
Why is Foreo a cult beauty classic? Famous across the world, in last year’s Global Makeup Awards they took Gold for Best Beauty Tool with their wonderful UFO 2.
In case you are wondering what UFO 2 does, here are some more details. Described on their website as “A beauty spa in the palm of your hand” the UFO 2 devices provides instant warming which enables mask ingredients to infuse deep below the skin’s surface before cooling which assists the shrinking of the skin’s pores. It also features a full spectrum LED light which reduces signs of aging and helps to revitalize skin. Finally, it also includes a massage function which relaxes muscle tension points and boosts skin radiance.
Founded in a little office in Sweden in 2013, Foreo has quickly grown from a team of two to a worldwide team of 3000! They’ve sold over 36 million products to date and have customers in more than 75 countries. Their first product, LUNA, a sonic and silicone facial cleansing brush, was launched in 2013 and revolutionised the beauty industry by incorporating technology into people product application regimes.
If this sounds like the founders have a trailblazing attitude then you won’t be surprised to hear that the ethos at Foreo is built upon a ‘nothing is impossible’ attitude and the ever-growing team is carefully selected based on traits including a commitment to innovation. However, another important aspect of their philosophy is a commitment to kindness, decency and having fun. I think this really comes across in their brand and their products. The products are exciting so naturally the company is an exciting place to work!
If you are already a Foreo fan then probably not much of this is news to you but if you haven’t yet checked them out, please do so! You won’t be disappointed!
So once again don’t forget that entries are still open for the 2021 Scandinavia Global Makeup Awards. You have until November 25th 2021 to enter!
Thanks again for joining me for another blog and see you again soon!
Ciao for now!
Award winning American Beauty brands from the American Beauty Awards
Hi again everybody.
Dan here! We are absolutely delighted to announce the winners from the USA 2021 Global Makeup Awards. To see the full list of winners please check our magazine or visit our website here.
In the meantime, I would like to share a little more from behind the scenes of some of the winners.
First of all we have Pickle’s Potions who were the BEST CLEANSER GOLD WINNER
with their Strawberry smoothie cleansing balm as well as BEST EYE CREAM GOLD WINNER for their Raspberry Eye Gel. They also took SILVER for their Chai tinted lip butter in the BEST LIP PRODUCT category.
Devoted to #CleanBeauty this company pledges to only use 100% natural ingredients and avoids chemicals, artificial fragrances and colours, and of of course says no to animal testing. Before starting the Pickle’s Potions, their founder Kristin Mutchler was a self-confessed “skincare junkie” and amassed a wide range of different products for different situations. One day, while assessing the ingredients of the products which she had bought she realised that she did not know much about all the different chemicals and ingredients which she was using on herself! Her baby daughter also suffered from skin problems and needed skincare products to help, a doctor once prescribed a cream which included steroids, something that Kristin really didn't want to use on her baby’s skin!
So, she was inspired to set up Pickle’s Potions, where the products are clean, natural and safe for babies (and adults). I love Kristin’s story behind her products (it's clear how much the brand means to her), so please check out some of her wonderful products!
Another super brand which was recognised at the USA 2021 Global Makeup Awards was Organic Works. They were BEST NIGHT CREAM GOLD WINNER - for their Renewal Night Cream and were also voted BEST VEGAN BEAUTY BRAND GOLD WINNER.
While it’s great that there so many new companies championing #CleanBeauty, Organic Works are old hands, having been founded 50 years ago. They describe themselves as a clean, green, vegan, cruelty free, brand and don’t believe that natural beauty should be at the sacrifice of standards, quality or results! They also understand the strong correlation between Clean Beauty and Green Beauty, demonstrating a sound understanding of their customers and a commitment to listening to them. It is not surprising then that they have recently adopted business practices which ensure that ingredients are traceable, sustainably sourced and that packaging is minimised and recyclable
Finally, let’s take a quick look at BEST MASCARA GOLD WINNER, which was Dome Beauty with their Magnetic Mascara.
Founder, Mar Callone grew up in a diverse family environment and incorporates a 360° beauty concept into the company, a story which started with a commitment to clean living, natural ingredients and a love for animals and our environment. As a consequence, DOME BEAUTY products are made with clean ingredients and we can be confident that all packaging is recyclable and carefully chosen.
So, there we have some great brands whose fantastic work was recognised at the recent USA Beauty Awards.
In the next blogs we’ll look at the upcoming Scandinavian Global Makeup Awards which are now open!
Until then, ciao for now!
American Beauty Awards 2021
Read our free beauty magazine by clicking below:
We announced the winners to the USA Global Makeup Awards and as ever we were astounded by the entries from so many American Beauty brands who entered this years American Beauty Awards. All winners are promoted in our beauty magazine Global Makeup Magazine, and you can read each edition for free by clicking the above image.
Looking at the full scope of 'Made in USA' beauty brands, this season's magazine looks at America's best beauty brands. We also look in detail at what 'Made in USA' really means.
We had entries for skincare, beauty, hair care, body care and of course makeup. A range of incredible brands entered who we will be looking at in more detail over the next month from our blogger Daniel who reviews the brands who enter our beauty awards each year. As editor though, I really found the Best Shampoo / Conditioner entries really fun this year and loved all three of the following:
BEST SHAMPOO / CONDITIONER GOLD WINNER
Gold Dream Shampoo
BEST SHAMPOO / CONDITIONER SILVER WINNER
Graydon - Matcha mint hair smoothie (conditioner and detangler)
BEST SHAMPOO / CONDITIONER BRONZE WINNER -
Farmhouse fresh Rainbow Road® Body Wash
You can read the full list of winners from the USA Global Makeup Awards on our winners page here. Certain beauty trends we saw this year was the use of Hyaluronic Acid to keep skin hydrated. There was also a push towards green beauty, natural products and vegan, which seems to be a trend which is increasing year after year. Indeed, we have a whole green and clean awards dedicated to brands like this called the Global Green Beauty Awards which will be opening in March 2022 for our third edition.
Makeup is also a big innovation in the USA. In fact, Kylie Cosmetics which is made in the USA has become the global makeup leader. We had some fabulous entries for our makeup categories. Some notable Gold Winners from our American beauty awards are the following:
BEST MASCARA GOLD WINNER -
BEST PRIMER GOLD WINNER -
Silk Canvas Protecting Primer
BEST BRONZER GOLD WINNER
Stila Caribbean Dream Bronzer Duo
ALTERNA - winner in the 2021 Global Green Beauty Awards
It’s all about shine & smoothness this summer season... Our top product picks for creating the smoothest & glossiest locks The warmer weather can have damaging effects on our hair and can cause it to look dull and dry, as well as frizzy due to the humidity! With that in mind, we’ve put together our top product picks from ALTERNA Europe in order to achieve the healthiest looking locks this summer, which are free from frizz and flyaways and that are smooth with optimum shine! The kind of hair we all lust over! Healthy hair starts with a healthy scalp and a good quality shampoo and conditioner are a must to help gently moisturise your hair and scalp.
The ALTERNA My Hair. My Canvas. Me Time Everyday Shampoo and Conditioner are the perfect duo for your summer hair care routine, helping to gently moisturise whilst enhancing shine, adding smoothness and improving manageability (which we all need more help with during the warmer months!). Switching your conditioner with hair mask every couple of days is a great way to give your hair further nourishment and conditioning too. Our ALTERNA My Hair. My Canvas. Cool Hydrations Nourishing Masque works to provide replenished strands with deep hydration, reducing breakage, frizz and static and improving the overall look and feel of the hair.
For if your hair is feeling extra parched and is severely damaged due to pollution and environmental over- exposure, add in some of our My Hair. My Canvas. Jelly Fix Repair Booster in to your mask to help reduce future damage, prevent breakage and to strengthen hair and improve manageability. Do you suffer with a lot of frizz over the summer months? The My Hair. My Canvas. Easy Does It Air-Dry Balm is one of our favourite products for frizz. A frizz-control balm, this product is great for helping enhance natural styles without heat application (which we all love to experiment with during the summer months!). It’s also lightweight and won’t weigh your hair down.
This product is also a handy staple to have in your handbag to fix your hair throughout the day/night if needed! If your hair does start to feel built up with products in the summer months, you can use a product like our My Hair. My Canvas. Meltaway No-Rinse Micellar Cleanser to absorb oil and sweat from the hair and break down product residue to make your hair feel shower clean! For shine our go to product is the My Hair. My Canvas. Shine On Defining Foam. This foam adds radiance, smoothness and manageability to heat or air- dried styles and is the perfect finishing product for your summer hair care routine. Alternatively, you can add our My Hair. My Canvas. Glow Crazy Shine Booster into your regular conditioner or hair mask to provide your hair with moisture, smoothness, manageability and an incredible high shine! There’s nothing well all want more in summer than Instagramable, super smooth, soft and silky hair that’s easy to manage! The judges loved this winning product range in the 2021 Global Green Beauty Awards.
British winners from the 2021 Global Green Beauty Awards
Danny's updates on the beauty awards
Read more about the great brands who win the Global Makeup Awards and Global Green Beauty Awards. Mostly written by Dan in Lake Garda, Italy!
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