Hello friends,

My recent blogs showcasing some of our recent 2020 UK Global Makeup Awards winners have been pleasingly popular, I must say I love writing them! Today I would like to highlight some more wonderful
companies which not only have super products deserving of beauty awards but also have such
fascinating back-stories and positive contributions to our industry.

BEST ANTI AGEING PRODUCT GOLD WINNER
Manuka Doctor
24K Gold & Manuka Honey Face Oil
Manuka Doctor was gold winner for best anti ageing product in the UK 2020 Global Makeup Awards.  Manuka Doctor is a company with a firm foot still in its homeland among the fresh New Zealand
mountains where their expert Bee Keepers source high-quality, quality authentic Mānuka Honey.
The last few years has seen demand for the honey increase dramatically as more and more people
become tuned-in its well-being properties.

The origins of the company go all the way back to 1909 and the Manuka Doctor strives to keep their
production techniques as clean and pure now as they were in the beginning. Their philosophy is to
use the best ingredients from New Zealand and the remain a rare example of a New Zealand honey
company which runs its private business in a fully integrated way.

We loved this product because we could see an approved appearance of our skin, reduced wrinkles and improved skin radiance.  It is 2020's must have beauty product.

BEST BEAUTY TOOL GOLD WINNER
Mary Kay
Skinvigorate Sonic Skin Care System

Mary Kay Mission – Enriching the lives of women and their families around the world. That’s a great mission statement! Furthermore, Mary Kay back it up by creating excellent products
which really do have a positive effect on women and their families!

Founded in 1963, Mary Kay’s original offer consisted of one foundation product along with four
skincare products. By the late eighties they had banned animal testing and created a recycling
programme. Soon after they achieved the impressive milestone of $1Billion wholesale sales.
According to Instagram Mary Kay China has just celebrated its 25 th Birthday.

The company’s standpoint on equality is inspirational and I absolutely love how they promote their
beauty products from a feminist standpoint as well as vocally getting behind the recent #BLM
movement. This is a company run by people who know who they are and what change they want to
make in the world. Mary Kay’s huge success only underpins the notion that you don’t have to
abandon your values to be successful.

The  Skinvigorate Sonic Skin Care System provides you with a cleaner, impurity free face in just 60 seconds.  It was truly deserving of a gold win in the UK 2020 Global Makeup Awards.  The Skinvigorate also removes 4 x more dirt, makeup and pollutants compared to just hand cleaning at home. This means you are left with super clean skin, that looks fresher and rejuvenated.  It really is a must have cleanser, up there with LumiSpa and Foreo Luna 3 skincare cleansers.
​
I’d love to tell you more about these brands but probably the best thing you can do is head over to
their websites to find out more about their history, their products and their latest news.
They are thoroughly deserving of their beauty awards and in this tough year so far, I definitely think
any products that help us feel better and healthier are a great thing,

By the way, here in Italy the weather is super-hot, just as it has been in the UK, and it is great to see
lots of German tourists have come back to Italy as soon as they could, to enjoy the food, culture and
beautiful scenery. It’s a huge boost not only to the tourism sector but to everyone’s mood. Living in
a ghost town started off like a novelty but it soon became quite draining!

Also, thank you for all your entries in the Global Green Beauty Awards and the 2020 USA Global Makeup Awards - watch out for their entry deadlines closing in mid july and 1st of August respectively.


Until next time!
Dan

.Hi Everyone, 

We thought we would look into and explore what is happening to the beauty industry during the coronavirus pandemic.  There's some pretty scary stats out there about the economy in general - four days ago the BBC reported that the economy has drunk a record 20.4% in April.  The big question in our industry though is, how is the beauty and cosmetics industry being affected?

Firstly - some products are not only on the up, but are spiralling into the stratospheres of success - bars of soap, liquid soap, hand sanitiser and disinfecting products.   We have also seen beauty brands help out - one of our winner's in the UK 2020 Global Makeup Awards, the L'Occitane Group, has manufactured over 70,000 litres of hand sanitizer for health officials.

As spas and salons have been forced to shut by government mandate (Treatwell is currently suspended), we have also seen a huge rise in home treatments.  That includes home face masks, box hair dye kits and home hair removal kits. At this point we of course want to mention our favourite hair removal kit, and winner in the UK 2020 Global Makeup Awards - No Mo-Stache's No Mo-Unibrow.   

On the other hand, the beauty events calendar has been thrown into the air.  Beauty Awards with galas have had to cancel the galas of course and stream them online or to announce them online.  Beauty Expos such as Bologna's Cosmoprof has been postponed until next year and will be Spring 2021.  People are also looking after themselves more in lockdown  - we are seeing 40% of high income earners looking to actively manage their stress, including with at home spa treatments.

Brands have been forced online, and have been selling through their website, facebook, Instagram and other online channels. Many, who haven't been able to adapt to selling online, have ceased business for months,  It's not all doom and gloom for the beauty industry though.  Euromonitor international predicts that the beauty sector, both luxury and non luxury, is set to fall by just 2% this year.  It is a negative fall, but it could have been much worse.  For example, comparatively, the luxury goods market will fall 18% this year globally.  As a side note, Switzerland is seeing a fall of 25% for the luxury goods market, which is a whopping fall of 1 in 4.  We are also expected to see an economic bounce back, and we are hoping some consumers have experimented with new beauty brands during lockdown.

In addition to the above - we thought you might want to see closer to home our own experiences and expectations for the beauty industry during the COVID-19 pandemic.

Of course we have seen business struggle with warehouse issues, particularly at the beginning of the outbreak when there were no organised ways to manage social distancing, but that now seems to almost have disappeared.  People have more guidance and know how to work appropriately.  We are also seeing people want to use marketing more than ever to promote their brands online.  We have seen a monumental number of entries in the Global Green Beauty Awards.  This awards is green and clean, and it seems the coronavirus outbreak has also led people to be more environmentally aware.  This has been the perfect backdrop to enter the 2020 Global Green Beauty Awards.

Though we had to postpone Asia as a beauty awards which was due to launch, regrettably, during the Chinese coronavirus outbreak, as a whole the other regions haven't been affected and are going ahead as scheduled. As an online beauty awards and makeup awards, we are online only so thankfully we have not had to cancel any galas and therefore on a personal level haven't been too affected by the crisis.

We hope everyone is slowly getting back to normal and looking forward to nominating their brands in our upcoming USA Global Makeup Awards (An American Beauty Award) and the Global Green Beauty Awards (an environmentally friendly green beauty award).

Best wishes the GMA team xx

 We are ecstatic to announce the launch of the USA 2020 Global Makeup Awards.  We had over 350 entrants for the UK awards, and we are sure we are going to beat this record with the USA.

The USA is the global leader in beauty and cosmetics which means we can't wait to see their hottest launches for 2020.  We were so excited to go to the North America, Las Vegas COSMOPROF beauty event this year, which has been postponed. It typically attracts over 40,000 guests which is quite incredible.  They are hoping their June dates will now be in September but due to the coronavirus outbreak this might be postponed again.  Let's wait and see!

Regardless of Las Vegas Cosmoprof, we will be going ahead with the USA 2020 Global Makeup Awards.  We have some key dates for your calender so be sure to put down the following for our beauty awards:

​USA 2020 GLOBAL MAKEUP AWARDS.
June 1st 2020 - Awards open for entries
August 1st 2020 - Awards entries close
August 10th 2020 - Last submission of product samples
September  10th 2020 - Winners Announced Online

To enter the awards we are looking only for the newest and freshest beauty products - so we are looking for products launched after January 2018 only.  We require 6 x product samples which will be judged by our panel of judges.  Please note that for shipping from the USA to the UK you will need to fill our the appropriate customs label! We have categories for makeup, skincare, body care, haircare innovation and more, so have a look at our USA 2020 Global Makeup Awards product categories list which is available to view now.  The product entry page will be open from June 1st when the awards go live for entries.

From big to Indy brands, we have seen that everyone is in for a chance to win with our beauty awards.  Winners will receive a paper certificate and an online winners badge for their gold, silver or bronze wins in the awards. Online they will also get a back link direct to their website and gold winners will also have a free image on our website to enhance their win.

​

If, however, green and clean is more your thing, then why not look into our Global Green Beauty Awards.  This is open to brands globally and there are no launch date restrictions.  There are categories for brands and beauty products which are green, organic, natural, ethical, zero waste, cruelty free or made from key natural ingredients.  Entries for the Global Green Awards are open now until July 15th.  

Scandinavian Beauty Awards – Spotlight on past Winners
So, as you know, last December we announced the winners of the 2019 Scandinavian Beauty Awards.
Today I would like to shine a spotlight on some of the winners. We’ll delve a little more into who
they are and what their mission is and we’ll also take a look at their products.

FOREO deservedly won the Gold Award for Best Innovative Beauty Product at last year’s
Scandinavian Beauty Awards. They also took home the silver award for Best Scandinavian Beauty
Brand. Let me tell you a little more about them!
Just six years ago Foreo consisted of just two Swedish-based employees, would you believe that the
company now consists of more than 3,000 people all over the world. With over 20 million products
shipped, these are certainly exciting times at the company!

The company approach is attain expert level though action and experimentation and so far it’s
working having achieved great success with the introduction of the LUN line of T-sonic facial
cleansing and anti-aging devices, they are now launching their impressive ISS— the first ever
silicone electric toothbrush.

The UFO smart mask treatment is the result of an ingenious combination of advanced dermal
technologies with Korean mask formulas. It is a 90-second mask treatment combining device-
activated formulas with heating, cooling, and T-Sonic pulsations. It works fantastically on all skins
types and is often particular interest to those looking to treat fine lines and wrinkles, pores, and
dullness and uneven texture.
It also brightens your complexion and kills the bacteria which can cause acne. There is a pre-
programmed setting with the perfect temperature and pulsation intensity, this smart mask
treatment is a fast and effective facial treatment which will transform not only your complexion but
also your beauty regime.

Winners of our Best Cleanser Gold Award were BAIE BOTANIQUE with their fantastic Rose &
Cupuacu Enzyme Cleaner. They also won the Best Vegan Brand Award.

The company, founded by Sophie Oliver, a professional make-up artist with over 20 years’
experience in the beauty industry and a follower of a plant-based lifestyle. At Baie Boutique, Sophie
has achieved something really wonderful by combining her professional enthusiasm with her
personal lifestyle and passion to create a skincare range which is full of natural ingredients and
avoids preservatives and additional ingredients wherever necessary.

In a recent blog post (https://www.baiebotanique.com/blogs/baie-blog/introducing-rose-renew-
rose-and-cupuacu-enzyme-cleanser) – Baie Botanique share some really fascinating extra
information on the rose and cupuacu enzyme cleanser. The cleanser (82.65% Organic | 100% Natural
| PETA certified Vegan and Cruelty-free) contains rosewater, rose absolute and rosehip oil,
ingredients which have been used in beauty regimes for thousands of years and are known to have
been trusted by Cleopatra and, more recently, Duchess of Cambridge, Kate.
I have to say it’s a real privilege to be able to share a nit more information with you about our
previous winners. These companies are clearly built on foundations of passion and desire to help not
only people with their skincare, but also to do it in an ethically sound way. This certainly seems to be
the direction the industry is moving in and entries to our Green Beauty Awards are coming in thick
and fast. If your company would like to take part, please don’t hesitate to enter. Entries are open
until mid-June!

UK 2020 Global Makeup Awards - taking entries online

Hello there! It’s windy outside of our London office. We’re keeping safe indoors and want to use this
time to update you on some super changes we’ve just made here at the UK 2020 Global makeup
Awards.
As of…now…you can enter your company into our awards online. That’s right, no need to battle the
elements to ensure that you’re up for consideration in the next round of awards. You can enter from
your nice, warm offices. Speaking of which, isn’t it great to be indoors and observe the extreme
weather through the window rather than being blown around in it?
Anyway, to enter online, simply visit www.globalmakeupawards.com website and click on 'enter awards'  or go directly with this link –
https://www.globalmakeupawards.com/store/c2/ENTER_2020_UK_GLOBAL_MAKEUP_AWARDS.ht
ml#/

You can choose to enter one product for one category for £100. This quickly pays for itself in terms
of boosting your SEO and driving you up the Google results listings. Furthermore, winners gain a rich
vault of social media promotional material and online winners’ badge which looks fantastic adorning
your website.

Additionally, we have a special offer to enter six products for unlimited relevant categories for £600.
This provides even higher exposure of your brand to the judges (and to the public) and means a
greater chance of being recognised in the Global Makeup Awards. By entering the product with your
6 samples you gain the chance for our panel of 6 judges to judge your product.
All products are carefully tested and marked according to their efficacy with gold or silver awards
going the products which score the highest. All winners receive an online winner’s badge as well as
a certificate.

So, why not make one of your 2020 goals be to enter and win one of our prestigious awards? What
else are you going to do this week that could be as potentially rewarding? Exercise? I wouldn’t risk it,
its very windy out there. Anyway, you could do some desk-based exercises while entering online.
Don’t hesitate! Enter today and grab a super award, your competitors could have already submitted
their entries.

So, please keep safe during these crazy storms. Take care travelling home and once you arrive, use
this opportunity to again enjoy the weather from the safety of your home comforts. Here the Global
Makeup Awards, we particularly enjoy snuggling up in our bedrooms with a good book, some
ambient lighting and music, comfy pyjamas and a great book while outside the rain falls and the
wind howls. What is your best environment while reading for pleasure? If you’re a beach holiday
kinda book person but you’re experiencing weather similar to us here in London, where would you
like to go? Or, if you’re already enjoying a more mild climate, are you yearning for the sound and
smell of some rain outdoors while you lose yourself in a book?

Please note - entering for an award does not guarantee a win. Only those products voted as Gold or
Silver by the judges can win.

2020 UK Global Makeup Awards opening January 2020
Happy New Year everybody. Have you made any resolutions yet?

Well it’s not too late to add another to list, something a little more special and exciting than joining the gym or reducing time wasted on your phone! How about winning an award for your make-up company? That would be a highlight you could really look back on when you’re reviewing your achievements as we approach next Christmas (I know, I know, sorry! Too soon!). It’s true though, as not only would the glory of winning an award be a wonderful feeling of recognition, the additional social media marketing and exposure would further propel your product into the orbit of discerning consumers.
Furthermore, a shiny trophy adorning your offices makes a great talking point and an inspiration to continue your great work!

Here at the UK Global Makeup Awards we had a fantastic 2019. Our job really is great; we have the
privilege of trying, testing and reviewing the best products on the market and discovering all the
newest products and companies. Last year we were hugely impressed with all the companies who
entered the awards, but we feel that in 2020 the standards are going to be even higher!

So, we are excited to announce that the 2020 Global Makeup Awards are now OPEN! YAY! Don’t
hesitate! Apply now to stand a chance of being a winner.

A winner’s award is a great sign for customers who have a difficult choice to make when facing
which products to spend their hard-earned money on. Choosing which make-up product to buy
when there seems to be an ocean of choice can be an overwhelming experience. Thankfully, a
trusted award goes a long way and can make all the difference to sales.

As for the companies themselves, they benefit from wide-exposure and recognition from within the
industry. Finding material to use for social media marketing can often be difficult and time-
consuming. Winning an award, however, provides a wealth of material which can be used over the
course of a year. Photos of the trophy, photos of staff with the trophy etc. and naturally there are
the shares and retweets.

All brands are welcome to participate. Both large and small companies have reaped great rewards
from getting involved while consumers appreciate the low-down on all the latest beauty trends.
Products are reviewed by a panel of judges on their efficacy, value and quality. The judging process
is extremely intense, and your products will be thoroughly analysed and reviewed. That’s not to say
its an entirely unpleasant experience for our experienced judges, they love their work, but they do
have the highest of standards and expectations.

So, if one of your goals this year is to win an award for your work, go ahead and get involved with
our awards. Nothing will round off the year better than the whole team being able to share in a
prestigious win, a definite marker to further build upon.
​

It makes us burst with pride to see that the UK 2019 Global Makeup Awards is featured by none other than Noughty!  You can read their feature of being a silver winner in the 2019 makeup awards above or go straight to their website and read about there win there.  It is so great for brands to be promoting their win and we couldn't be prouder to see our logo on their website.  We know consumers can't wait to see what the hottest products of 2019 are, and our logo is a great way of guiding them!

Noughty came second, silver place, in the Global Makeup Awards for the cateogry of Best Shampoo/ Conditioner.  This was with their product - To the Rescue Intense Moisture Hair Treatment which has an RRP of £8.99.  This hair treatment is made specifically for dry and damaged hair.  It is 97% natural too (hence the funky name of noughty - as the idea is without horrible extra chemicals.)  It is packed with sweet almond and black oat extracts which makes it a great super quenching treatment.  This product will help you hydrate, restructure and transform hair in distress.    

This rescue remedy smells deliciously of vanilla and works on even the most stubborn, frizz and dry hair.  For best results, wash, put in and wrap in clingfilm. It can be used as an intense treatment by leaving it on the hair a little longer.  Our judges were truly wowed and can't recommend this glorious product enough.

​Our name at the Global Makeup Awards loved the Noughty hair treatment.  If you are looking to try it for yourself you can find their To The Rescue here.   A big thank you to noughty for entering the awards and for your great write up about us on your website!  

With 40 categories, and both gold and silver winners with each category, - we have 80 winners in the UK Global Makeup Awards 2019. So now its time for some of those big award winners to promote their wins!  We've seen some great ways to publicise the wins, so we thought we would share some ideas with you in case you're wondering how to make the most out of your 2019 Global Makeup Award win.

We love the look of Yardley London's social media posts.  They have used the stunning floral design from their Flowerful Collection to create a summery border.  In the post is their Gold award winning product - Luxe Gardenia Eau de Toilette.  They have also inserted into this create social media post their gold winners badge from the Global Makeup Awards 2019.  We love the final look of this post as it suits the beautiful June weather which is the month their award was won in.  It matches the beautiful name of their collection - the Flowerful collection and is a great way to grab attention on social media.  Why not create something similar with a fun border to promote your award win?

What a creative post from argentum apothecary!  We absolutely adore the art work which is in keeping with their band style.  An extremely innovative and creative way to promote their three wins for Best Luxury Brand, Best Packaging and Best Cleanser.  We really do adore what they have done with their win as it makes it look like a burst of sunshine with the  hands beautiful cupping the awards logo.  This post is really so creative, this really does deserve some gold stars for their innovation and creativity to make something so beautiful to promote their win.  The mix of black and white contrasting against the colour of the logo is stunning.  Thank you argentum apothecary for not only your award winning beauty products, but also your innovation and style in promoting them!

We would love to see how you have promoted your award this year?  Or maybe you are thinking of entering your brand next year and have been inspired by some great ways to promote your win!

Well done again to all the winners!

Earlier in January, Kylie Jenner trademarked the word 'Kylash' ahead of a potential new mascara launch.  Though there is no word on exactly what type of lash product will be launched or when, it looks like it could be soon.  This is following the successful launch of other products in her Kylie Cosmetics line called Kybrow and Kyliner.

After successfully dominating the makeup industry with her eye catching range of lip products: lipsticks, glosses and liners, it makes sense for her to continue with her success.  If she can crack the mascara market as well as she has with her lip range then Kylie will be sure to rule supreme within the beauty industry which has already brought her close to earnings of a billion dollars.  She will need to convince the bbloggers (beauty bloggers and vloggers) who are hugely influential to her success as they directly reach her dominant market of millenials.

Interestingly, 'Kylash' was trademarked not just specifically for mascara, but for a host of products related to the lashes.  The trademark was filed for mascara, eyelash extension fibers, artificial eyelashes, tints and serums.  It is our guess here at the Global Makeup Awards that she will attempt to corner the market with a range of high quality false eyelashes.  Our sneaky suspicion is because she is no stranger to falsies herself, but also because for years she has worked with her own hair extension and wig range.  

We know here at the Global Makeup Awards we would be sure to want to review her new lash product to see how it competes against the market giants, what ever lash product is ends up being, we know we will have a category for her!